May 23, 2023
I’m not trying to get preachy here, but listen up!
When you sign-up to for 1:1 mentoring with me, you get a website review (just one of the perks). I feel qualified to give a website reviews because I’ve had ALL the websites over the past 10 years (Blogspot, WordPress/ProPhoto, SquareSpace and ShowIt).
I have built ALL my websites and in more recent years I’ve enlisted the help of copywriters (What Sara Said and Woven Copy Studio) and the most amazing SEO expert EVER (Stefanie Morris), but for the most part my websites are done by me!
Yes, it can be challenging. Yes, I have encountered problems. And, yes, when there is a problem with it – it’s 100% on me!
But knowing my websites inside and out is important to me.
And one thing every photographer needs on their website is a blog!
I have had a blog since Day 1. Yes, it has changed over time. My early blog posts highlighted each session and maybe had a few sentences about my client, but it was a way to constantly have new photos on my website. This was back when I did posed newborn photography!
Slowly my blogs evolved and became a way for me to share valuable information with my clients. Yes, they still to this day have beautiful images as part of them, but the information I share is so much more valuable! And instead of a few sentences, my blog posts are text rich with anywhere from 500-800 words.
I know what you’re thinking, I’m not a writer and this sounds like one more thing to add to my long list of business tasks! And I know it can feel overwhelming, but I’m telling you it’s important and once you get started, it won’t be so overwhelming!
-use a plugin like Yoast on your website that will help you know if you’re doing a good job!
-make sure you’re using web size images to help with load time!
-name your photos with the blog name and your business name (ex. “5-blog-posts-every-photographer-need-nps-photography-01”)
-have FUN and don’t let this stress you out!
I recommend getting a handful of blog posts up on your website and then adding one or two a month.
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