A Great Discussion About Making Shifts in My Photography Business
Have you ever made a big shift in your business? Whether you’ve ever relocated, added a new service, changed your ideal client type, or made another type of pivot, you know well that taking the leap into something new can bring about anxiety and hesitation.
However, in my experience, the biggest pivots in my business have brought about new opportunities, and I recently shared about one such experience on the Copywriter on Call podcast, hosted by Sara Gillis.
In this episode, I’m sharing about my experience moving my photography business from a rural North Carolina military town to Washington, DC, and how my marketing and messaging shifted to appeal to a new clientele.
All About My Guest Episode: The Copywriter on Call Podcast
Hosted by copywriter Sara Gillis, the Copywriter on Call podcast shares how to market your photography business with confidence. On her podcast, Sara and her guests share practical advice to infuse your photography business with your personality to help you stand out in your industry.
Sara and I initially met at the Elevate Summit in January 2023, and since then, she’s polished my website copy and has written email and blog content on retainer for me.
In this episode, I shared:
- How I got my start in posed newborn photography
- Why I felt excited to pivot to in-home lifestyle photography
- Why I invested in education to help me make this shift
- The SEO strategies I implemented prior to moving my photography business to Washington, DC
- The advice I’d recommend to other photographers looking to make a pivot in their business
Listen to Changing Things Up: How a Big Move Inspired a Bold Shift in My Photography Business
Ready to tune into this episode? Subscribe to the Copywriter on Call podcast on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts!
Listen on Apple | Listen on Spotify | Listen on YouTube
I always LOVE when you share on Instagram that you’re listening to my guest podcast episodes; don’t forget to tag me @npsphotography, so I can personally thank you for tuning in!
