The Secret to Building Client Loyalty – A Chat with Colie James

February 22, 2025

Client Loyalty Natasha Sewell Colie James - NPS Photography

A strong client experience isn’t just about great photos—it’s about building relationships, trust, and a business that keeps clients coming back year after year. Client loyalty is GOLD for your business!

I recently sat down with my dear friend, Colie James, on the Business-First Creatives Podcast to dive deep into how I’ve crafted a client experience that not only makes life easier for my clients but also creates loyalty, referrals, and a business that feels seamless and sustainable.

All About My Guest Episode: The Business-First Creatives Podcast

Hosted by CRM expert and photographer Colie James, the Business-First Creatives Podcast is all about helping creative entrepreneurs build systems and strategies that create ease and efficiency in their businesses. In fact, Colie set-up my CRM, Dubsado, for me. Colie is a pro at helping photographers streamline their workflows so they can spend less time in the weeds and more time doing what they love.

I was thrilled to join Colie on this episode to talk about how I’ve intentionally crafted a client experience that prioritizes ease, efficiency, and deep client relationships—without sacrificing my time or energy.

In This Episode, We Cover:

  • How my client experience has evolved over the years
  • The key systems I use to streamline my business and make the experience effortless for my clients
  • Why a seamless client experience builds trust and leads to repeat clients and referrals
  • How I maintain strong relationships with my clients long after their session
  • My best advice for photographers looking to refine their client experience and build lasting client loyalty

Whether you’re looking to improve your workflow, create a stronger connection with your clients, or simply make your business feel more seamless, this episode is full of actionable takeaways to help you build a business that clients can’t stop raving about.

Listen to The Secret to Building Client Loyalty in Your Photography Business

Ready to tune in? Subscribe to the Business-First Creatives Podcast on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts!

Listen on Apple | Listen on Spotify | Listen on YouTube

Don’t Miss This – The Client Experience Blueprint

Are you ready to revamp or create a kicka** client experience for your photography clients? The Client Experience Blueprint – my signature course – opens for enrollment in March! Get on the waitlist below.

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I always LOVE when you share on Instagram that you’re listening to my guest episodes! Don’t forget to tag me @npsphotography, so I can personally thank you for tuning in!

Building Client Loyalty Business First Creatives - NPS Photography

meet

Natasha

Hi, I’m Natasha Sewell, owner of NPS Photography—DC photographer, mom of three, and expert at keeping newborn sessions calm and chaos-free.

I’ve worked with hundreds of families across DC and know exactly how to make this feel easy for you. Whether your toddler’s melting down or your baby skipped their nap, I’ve got you.

You don’t need a “picture perfect” house or matching outfits. You just need someone who knows how to guide you through it all. That’s where I come in. 



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