The Secret to Building Client Loyalty – A Chat with Colie James

Blog, Business, Podcast

Natasha Sewell

February 22, 2025

Client Loyalty Natasha Sewell Colie James - NPS Photography

A strong client experience isn’t just about great photos—it’s about building relationships, trust, and a business that keeps clients coming back year after year. Client loyalty is GOLD for your business!

I recently sat down with my dear friend, Colie James, on the Business-First Creatives Podcast to dive deep into how I’ve crafted a client experience that not only makes life easier for my clients but also creates loyalty, referrals, and a business that feels seamless and sustainable.

All About My Guest Episode: The Business-First Creatives Podcast

Hosted by CRM expert and photographer Colie James, the Business-First Creatives Podcast is all about helping creative entrepreneurs build systems and strategies that create ease and efficiency in their businesses. In fact, Colie set-up my CRM, Dubsado, for me. Colie is a pro at helping photographers streamline their workflows so they can spend less time in the weeds and more time doing what they love.

I was thrilled to join Colie on this episode to talk about how I’ve intentionally crafted a client experience that prioritizes ease, efficiency, and deep client relationships—without sacrificing my time or energy.

In This Episode, We Cover:

  • How my client experience has evolved over the years
  • The key systems I use to streamline my business and make the experience effortless for my clients
  • Why a seamless client experience builds trust and leads to repeat clients and referrals
  • How I maintain strong relationships with my clients long after their session
  • My best advice for photographers looking to refine their client experience and build lasting client loyalty

Whether you’re looking to improve your workflow, create a stronger connection with your clients, or simply make your business feel more seamless, this episode is full of actionable takeaways to help you build a business that clients can’t stop raving about.

Listen to The Secret to Building Client Loyalty in Your Photography Business

Ready to tune in? Subscribe to the Business-First Creatives Podcast on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts!

Listen on Apple | Listen on Spotify | Listen on YouTube

Don’t Miss This – The Client Experience Blueprint

Are you ready to revamp or create a kicka** client experience for your photography clients? The Client Experience Blueprint – my signature course – opens for enrollment in March! Get on the waitlist below.

Thanks! Keep an eye on your inbox for updates.

I always LOVE when you share on Instagram that you’re listening to my guest episodes! Don’t forget to tag me @npsphotography, so I can personally thank you for tuning in!

Building Client Loyalty Business First Creatives - NPS Photography

Meet Natasha

Natasha Sewell, Owner of
 NPS photographY

I'm a DC family and newborn photographer, Natasha Sewell.

I'm all about capturing unscripted, full-of-personality moments from the comfort of your home.

As a mom of three and a former elementary school teacher turned in-home newborn and family photographer, I know how to get your littles to cooperate and have FUN!

Preserve your family's real-life moments with family and newborn photos in the place you’re most comfortable – your home.


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