Photographers love to say their favorite marketing strategy is word-of-mouth. And let’s be honest—it is the dream: do incredible work, treat clients well, and have those clients tell their friends. But the real question is… how do you actually make that happen?
I recently joined Annemie Tonken on the This Can’t Be That Hard podcast to dive deep into exactly that. We talked about how to build a photography client experience that creates loyalty, turns first-time clients into repeat clients, and makes referrals almost effortless.
Spoiler: it’s not about champagne or gift boxes. It’s about thoughtful touchpoints, intentional communication, and showing up for your clients at every step.
All About My Guest Episode: This Can’t Be That Hard Podcast
Hosted by photographer, educator, and systems expert Annemie Tonken, This Can’t Be That Hard is a go-to resource for photographers who want to build sustainable, profitable businesses. Annemie is known for her strategic yet simple take on running a business—and her deep belief in systems that serve both you and your clients.
It was an honor to be a guest on her show to talk about one of my all-time favorite topics: the photography client experience.
In This Episode, We Cover:
- Why client experience starts before someone reaches out
- The surprising reason a black-and-white buffalo check outfit made me rethink everything
- How to reduce client stress and increase satisfaction through simple communication
- Why a PDF isn’t cutting it anymore—and how I use my website as a client hub
- Creative (and free!) ways to wow your clients without gifting
- Why post-session follow-up and relationship building matter just as much as the shoot itself
- How to become the photographer your clients recommend again and again
Whether you’re brand new to photography or looking to refine a well-established business, this episode is packed with tactical ideas to elevate your client journey and build a more loyal client base.
I also share about my freebie on utilizing your website to elevate your photography client experience. It’s a good one and gives lots of concrete tips.
Listen to The Photography Client Experience That Fuels Referrals, Repeat Clients & Rave Reviews
Ready to tune in? You can find the episode on Apple Podcasts, Spotify, or wherever you love to listen.
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I always LOVE when you share on Instagram that you’re listening to one of my guest interviews! Tag me @npsphotography, and I’ll pop in and say thank you!
Natasha Sewell is a family and newborn photographer plus a photographer educator and mentor. She captures family’s joyful chaos in the place they are most comfortable – home. Natasha serves Washington, DC and surrounding areas and specializes in maternity, baby, and family photography.
