Before we invest money in something new, whether it’s a car, a vacation, or even something like photography services, we often have a lot of questions.

• What can I expect from this experience?
• Will I receive X, Y, or Z?
• How do I move forward with this purchase?

As a photographer, you’ve likely encountered clients who have hesitations or questions before booking a session. It’s common for clients to have questions about pricing or to feel concerned about how they’ll look in front of the camera, but the truth is this: sometimes, answering a client’s question in a straightforward manner can be the key to securing that booking!

Here’s the good news: when you address these common questions and pain points as part of your marketing strategy, you help to build trust in your services while also easing client concerns before they even arise. This is especially important if you don’t routinely offer phone consultations or pre-booking meetings!

Let’s cover a few simple strategies you can put in place to help your clients feel confident about hiring you as their photographer.

Addressing Client Questions on Your Website and Blog

Your website is your greatest marketing asset, so it’s logically the first place I like to recommend that photographers anticipate and answer client questions.

Whether you opt to add an FAQs section to your “Services” pages or your “Contact” page, or you directly address common client concerns in a series of blog posts, the goal here is to build trust in you as a service provider by showcasing your expertise. 

When clients navigate to my “Services” page on my website, they have the option to read through 8 different FAQs, ranging from questions about my photography style and why I love in-home photography to how to prepare for a session.

While every photographer’s clients will have different questions to answer, based on their location, the niche they’re serving, and their price point, here are some common questions to consider answering somewhere on your website or blog:

• How do I know that you’re the right photographer for me?
• How do you describe your photography style?
• I’ve never been professionally photographed before – can you help me feel confident in front of the camera?
• How do I know which package is right for me?
• How long is the turnaround time to receive my images?
• Do you include digital images in your packages?

To help you envision different ways to answer your clients’ most frequently asked questions, here’s a link to a blog post I wrote to help my clients feel confident selecting outfits for a fall photography session.

Addressing Client Questions in Your Emails and on Social Media

It’s also worthwhile to spend time answering client questions in your marketing emails to potential clients and in your session preparation emails that you send after a client has booked.

Email feels more personal to your clients because it’s literally delivered to them in their inbox—the same place where they receive notes from their children’s teachers and reminders to pay their electric bill. When a client gives you access to greet them in their inbox, you want to provide value and use that access wisely, and sharing information to help them feel confident and cared for is one wonderful way to do just that.

I also like to answer client questions on social media! Instagram allows users to save highlights to their profile, and this can be a great place to answer client FAQs and save them in a readily available place for potential or new clients to view. This post is one of my favorites that helps ease a client pain point: what to wear for a photography session!

Curious what questions I address in my session prep communication with my clients? I share a lot of insights in this blog post and the corresponding client experience guide! Head here to get the guide delivered right to your inbox.

A Quick Tip to Keep Track of Client Questions

Sometimes, client questions come in when we’re out and about running errands, grabbing takeout for dinner, or serving other clients. In these moments, it’s helped me to have one centralized spot to write down common client questions and save them for later!

After I respond to a client’s email or DM on Instagram, I like to use the Notes app on my iPhone to keep track of client questions I field on a frequent basis. That way, I have all of my client questions stored in one place, which makes it easy to update my website FAQs or create content for my blog, email list, or social media. Sometimes, the simplest tricks truly are the best!

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Whether you opt to add an FAQ section to your website or you prefer to address client questions in your session prep guide, ensuring that your clients feel confident and prepared when working with you is such an important part of providing a warm and effective client experience. There are many simple strategies you can put into place to help you address your client’s questions and hesitations, and I hope that the solutions I’ve shared here inspire you to brainstorm straightforward ways to serve your clients even better!