Family photos are more than pictures, they’re a way of freezing a season of your life, capturing the emotion, connection, and tiny details that make your family uniquely yours. But before the session begins, one big question always comes up:
What do we wear?
Choosing the right family picture outfits can shape the entire feel of your photos. The colors, textures, and overall vibe of your clothing play quietly in the background, helping your images feel cohesive, comfortable, and beautifully you.
If picking outfits makes you feel overwhelmed, you’re not alone. Hi, I’m Natasha! I am a DC, Maryland, and Virginia family photographer who has helped hundreds of families prepare for their sessions. I believe the best outfits are the ones that feel like you. Clothing that lets you move easily, cuddle freely, and simply enjoy being together.
In this guide I will share my favorite places to shop in the DMV, what to look for when building outfits for your session, and how to create a look that feels warm, connected, and true to your family.
If picking outfits has ever felt overwhelming, you are in the right place. Let’s make this simple, beautiful, and fun. And, If you already feel like we might be a great fit, contact me here to book your next session!
Why Family Picture Outfits Matter More Than You Think
You don’t need perfect clothing to have beautiful photos. What you do need is clothing that helps you feel like the best version of yourself.
Thoughtfully chosen family picture outfits help:
- Create visual harmony in your images
- Reduce distractions
- Highlight genuine expression and connection
- Bring warmth and softness to your photos
- Reflect your family’s personality without overpowering it
The right outfit isn’t about looking fancy, it’s about feeling comfortable, authentic, and at ease. That’s where the magic comes from.
Memories belong on your walls, not just in your camera roll. Learn why printing your photos is worth it (and how to get the best quality!) Read more here.
Best Places to Shop for Family Picture Outfits in the DMV
The DC, Maryland, and Virginia area has incredible local shops, boutiques, and online options that make finding beautiful, session ready outfits surprisingly easy.
Here are some of my favorite places to help you style your entire crew.
For Babies & Kids
Little ones photograph beautifully in soft textures, simple patterns, and cozy neutrals. These local spots offer timeless, well made pieces perfect for family sessions:
Lou Lou Boutiques
Alexandria, VA
Sweet, timeless children’s clothing with soft textures and classic styles that photograph beautifully.
Three Littles
Washington, DC
A playful, modern kids’ shop offering stylish outfits and accessories perfect for personality-filled photos.
Monday’s Child
Alexandria, VA
A long-loved boutique featuring traditional children’s clothing with a charming, nostalgic feel.
Pam K. Bambini Children’s Boutique
Bethesda, MD
High-quality baby and toddler pieces with gentle colors and fabrics ideal for cozy, in-home sessions.
Maternity Friendly Spots in the DMV
If your family session includes an expecting mama, these stores offer flattering silhouettes, soft fabrics, and dresses that move beautifully on camera.
Tuckernuck
Washington, DC
A welcoming boutique offering bump-friendly dresses and silhouettes that feel comfortable and flattering.
Free People
Georgetown, DC
Flowy, textured styles with beautiful movement, perfect for maternity and postpartum photos.
Family Clothing for Parents & Older Kids
For the women in your session, these shops offer comfortable, modern pieces that layer well and complement a variety of color palettes.
Madewell
Fairfax, VA
Simple, modern basics like denim, sweaters, and dresses that layer well and create natural, cohesive looks.
Sassanova
Bethesda, MD
A thoughtfully curated boutique with elevated, relaxed pieces that pair beautifully with neutral palettes.
Budget Friendly Options That Still Photograph Beautifully
You don’t need to spend a lot to look amazing in your photos. These shops offer great basics and layering pieces:
- Target
- Old Navy
- H&M
And if you prefer not to buy something you may only wear once:
Consider renting maternity or postpartum outfits through Rent the Runway.
What to Look for in Family Picture Outfits
Choosing outfits becomes much easier when you know what works on camera. Here’s what I recommend keeping in mind:
1. Add Some Color
Pops of color can add so much to your photos. Don’t be afraid of it!
2. Comfortable Fits
If you feel good in your outfit, it shows. Avoid anything that feels too tight, stiff, or high maintenance.
3. Simple Textures, Not Loud Patterns
Ribbed knits, linen, cotton, or light sweaters add depth without distraction. Small patterns can work, but avoid bold stripes, big logos, or neon colors.
4. Layers That Add Interest
Cardigans, wraps, and soft outerwear add movement and dimension to your photos.
5. Clothing That Fits Your Home
Especially for in home sessions, choose colors that complement your space. If your home is full of warm neutrals, lean into those tones.
What to Wear for an At Home Session
At home sessions are some of the most relaxed and meaningful moments to photograph, and the clothing should feel the same.
Here’s what works beautifully:
- Bare feet only!
- Cozy sweaters or soft loungewear
- Dresses with movement
- Simple, clean outfits for kids
- Colors that work with your home
Since these sessions often include snuggles on the couch, playing on the floor, or hanging out in the nursery, comfort is key.
A good rule:
If you’d naturally wear it at home, but slightly elevated, it will photograph perfectly.
Curious how the real, unscripted moments become the most powerful family photos? Learn more in this heartfelt storytelling photography guide. Read it here.
Family Picture Outfits: Online Options Worth Exploring
If you prefer to shop from home, these online stores offer beautiful pieces well suited for photo sessions:
- Motherhood Maternity
Soft dresses and bump friendly basics. - Pinkblush Maternity
Known for flowy dresses in gorgeous colors.
Both options are great for building coordinated looks for maternity sessions, newborn sessions, or family photos.
Involve the Kids, Within Reason!
Letting your children participate in choosing their outfit often helps them feel excited and invested in the session. You can:
- Give them two pre approved outfits to choose from
- Let them pick accessories (bows, bracelets)
- Incorporate a favorite, photogenic stuffy for comfort
This keeps them involved without sacrificing your overall outfit vision.
Still Not Sure What to Wear? I’m Here to Help
If choosing family picture outfits feels overwhelming, you can breathe a little easier. When you book a session with me, you aren’t expected to figure everything out alone. Every family receives a pre-session planning call where we talk through your vision, colors that work well in your home, and outfit ideas that will help you feel comfortable and confident. You’ll also receive a detailed session guide with styling tips and examples, along with wardrobe assistance so you know your choices will photograph beautifully. My goal is to make the entire process feel simple and supportive, so you can focus on what matters most… enjoying this time with your family.
Planning an in home session with young kids, and need more tips for making your next session smooth and stress free? This guide to family photo shoot tips is just for you.
Final Thoughts on Choosing Family Picture Outfits
Finding the right outfits shouldn’t feel stressful. The goal isn’t perfection, it’s connection. When your clothing feels comfortable, confident, and true to your family, the emotion shines through naturally.
Whether you shop locally in the DMV, browse online, or pull together outfits from what you already own, remember this:
The most meaningful photos come from real moments, your outfits simply help support the story.
If you’re ready to start planning your session or want help styling your family picture outfits, I’d love to make the process easier for you. Contact me anytime, or follow along on Instagram for outfit ideas, behind the scenes moments, and inspiration for your next session.
