4 Ways to Use a Flat Lay | Pinehurst Branding Photographer

January 26, 2021

Don’t miss the FREEBIE at the end of this blog post!

flat lays

type write flay lay

What’s a Flat Lay?

First things first, what is a flat lay? Maybe you’ve heard the term, but don’t really know what they are and how to use them? I’m here to help you with 4 ways to use a flay lay!

You might have used free stock images on your website or social media and not even realized it was a flat lay!

A flat lay is basically an image taken from above – bird’s eye view. It capture things – not people.

Stock images can be super useful, but there is something missing from them – YOU! Personalization! When YOUR things are used in a flat lay it aligns perfectly with your brand. Every entrepreneur, business person or side hustle can benefit from a flat lay!

How to Use a Flat Lay

gift card flat lay

INSTAGRAM SALE 1024x1024 1 - NPS Photography

  1. Sales & Promotions

You can use a flat lay as the background for a promotion or sale! You can include items you are selling or if you happen to selling a service (like me!) you could use some flowers in your brand colors and a gift card.

New Fashion Collection Promo Announcement E28094 Instagram Post 1024x1024 1 - NPS Photography

2. Information

You can use a flat lay in the background of a title or information. Let’s say you are doing a carousel post on Instagram – you can start a title (like above). It’s still a branding picture because YOUR things are used. It sets it apart!

FLAT LAY 2 E28094 Instagram Post 1024x1024 1 - NPS Photography

3. Testimonials

Highlight your testimonials and reviews! Use a flat lay behind the wording – it makes the testimonial stand out and gives it a personal, cohesive touch!

Untitled design 1024x1024 1 - NPS Photography

4. Customized

I always try to get a few flat lays that have a device (smart phone, iPad or tablet) in them that you can customize. I used Canva to drop this photo over the iPad screen. There are endless possibilities with a flat lay like this! It’s especially great when you are launching something new like a course or website or offering!

How Do I Get Personalized Flat Lays?

The answer to this is easy – during your Branding Session with me!

Flat lays are including in your Mini or Full Branding Session with NPS Photography. I have you pull items that are important to you and your business – like books, coffee mugs, desk items or even products you sell – you get the idea!

And before your session, you will fill out a detailed questionnaire about you and your business. This makes creating personalized flat lays that much easier!

I like to think of a flat lay as the perfect way to make your business stand out visually. And let’s face it, that’s what social media and websites are all about – the visual story!

Check out some of my Branding Sessions!

Sign-up below and get EARLY access to a limited time offer and (hint, hint) it includes personalized flat lays!

Freebie

Who doesn’t like a freebie? Sign-up for my Branding Newsletter (I promise not to fill your inbox with spam – just some useful info a few times a month) and get a FREE flat lay!

meet

Natasha

Hi, I’m Natasha Sewell, owner of NPS Photography—DC photographer, mom of three, and expert at keeping newborn sessions calm and chaos-free.

I’ve worked with hundreds of families across DC and know exactly how to make this feel easy for you. Whether your toddler’s melting down or your baby skipped their nap, I’ve got you.

You don’t need a “picture perfect” house or matching outfits. You just need someone who knows how to guide you through it all. That’s where I come in. 



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